Month: December 2009

• Agencies

  Slow Growth

  Despite slower growth, U.S. event marketing and sponsorships was the largest branded entertainment category in 2009. It was forecast to grow 3.6% to

• Agencies

  Now in Vogue

  It’s official: It is now cool to clip coupons. Coupon redemption declined steadily between 1999 and 2006, when the number of coupons people turned in

• THE YEAR AHEAD

  FINANCIAL SERVICES: Credit and debit issuers will continue to reflect on how to evolve their loyalty program value propositions in a challenging regulatory

• Agencies

  Slipping and Sliding

  The stormy economy has put a hurtin’ on promotional products sales. The third quarter of 2009 saw promotional products sales drop 10.9%

• Agencies

  Cyber Monday Sales Could Set A Record $900 Million

  Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours

• Consumers Test EA Sports Fitness Software in Pop-Up Shops

  EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

• 50 Companies Making Best Use of Facebook

  Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate’s The Big Money.com

• News Briefs

  AMERICAN EAGLE OUTFITTERS: and the NIRSA Services Corp., in partnership with NIRSA/Hyperlife College Marketing, have signed a four-year sponsorship

• Agencies

  DMA Boardgames: The Aftermath of the Association’s Fall Follies

  DIRECT MARKETING ASSOCIATION BOARD MEMBER GERRY PIKE’S FIGHT IS OVER. He’s back on the board, along with two new members chosen at his recommendation.

• Testing Nonprofit Wish Lists

  THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign.