Topic

Month: December 2009

  • Agencies

    Social Media, E-mail Top Investment Areas: Survey

    More businesses plan to increase spending on e-mail and social media than on any other channel in 2010, according to a survey released recently by e-mail technology provider StrongMail.

    Forty eight percent of businesses surveyed said they will increase their marketing budgets in 2010 and 69% and 59% said they will increase spending on e-mail and social media, respectively, making the channels the two lead areas of investment in terms of growth, StrongMail reported.

    However, putting the results in perspective, the two channels still represent a rounding error of most marketers

  • Dockers Campaign Modernizes Khaki Pants

    Dockers, the khaki pants brand, is modernizing its image with a global campaign that calls for men to “Wear the Pants.”

  • Milk Board Debuts Dairy Family Documentaries

    A few years ago I overhead a young mom ask her son where milk came from. He responded with absolute authority that milk came from “the refrigerator.”

  • Agencies

    New Innovations in Games and Sweeps

    2010 will be a big year in innovation in games and sweepstakes

  • Agencies

    Five Decisions that Drive Customer Loyalty

    This book is about earning the right to have customers tell your story. When you make decisions that respect ad honor customers, you will earn their admiration; eventually even love. Then customers will begin to grow your business for you

  • News Briefs

    JACK IN THE BOX: is getting in on the holiday promotion blitz. It is offering through Dec. 28 from 2:00 p.m. to 5:00 p.m. a half-off discount on all real ice cream shakes, including two seasonal favorites—Egg Nog and Pumpkin Pie

  • Flogs: The Year That Was

    When 2009 comes to close, after taking a deep breath, many are going to look back on this year and do something only those on Wall Street will do – celebrate. What’s amazing about the rise of the flogs is how equal opportunity…

  • What Will Become of The Flog?

    Hard to believe, but 2010 will arrive in less than a month. Given that most people check out right before Christmas, we have perhaps 15 business remaining. And, since the holiday season often involves physical gifts which…

  • Moss Networks Brings Speed Networking to Affiliate Convention LA!

    Moss Networks (www.mossnetworks.com), the PR, marketing, and event production powerhouse, is excited to be hosting and producing the highly anticipated Speed Networking sessions at the upcoming Affiliate Convention show taking place Dec 3-4 at the Hyatt Regency Century Plaza in Los Angeles.

  • BLOOSKY INTERACTIVE ACQUIRES TRACKING202

    Bloosky Interactive, a privately-held multi-channel marketing company, announced today that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky€™s standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.