Month: December 2009
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Burger King Holiday Cards Give Recipient a Cheeseburger
Burger King has launched a line of holiday greeting cards that give the recipient a dollar bill to be used to purchase a 1 ¼ pound Double Cheeseburger
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Tribune Creates Hispanic Marketing Group
Tribune Co. has created Tribune Hispanic, a cross-platform national media solutions group.
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Google Debuts Bar Coded Window Decal Program
Google has launched a new campaign to send the 100,000 most searched local businesses in the U.S. window decals identifying them as such.
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How to Target Hispanics Online
According to the latest U.S. Census statistics, there are now 47 million Hispanics in the United States. That’s 15% of the nation’s population
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Agencies
Colonial Williamsburg Closes Catalog, Axes 16
The Colonial Williamsburg Foundation said Friday it was shuttering its mail-order catalog next spring and laying off 16 employees.
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Agencies
Royal Mail Launches Direct Mail Postage Sale
Following the lead of the U.S. Postal Service, Royal Mail has launched a sale on direct mail rates in the U.K.
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Xinhua to Add E-Commerce to Acquired Online Portal
China-based Xinhua Sports and Entertainment Ltd. will acquire NuCom Online Corp., which owns China’s largest sports portal, NuBB (http://www.nubb.com a sports portal, $27.6 million and is lookiing to add e-commerce to its offerings.
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Aeropostale Income Jumps 47%
Aeropostale Inc. posted net income of $62.6 million, for the third quarter, a 47% increase over $42.6 million in the prior year.
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Agencies
Epsilon Signs Extension with KeyBank
Loyalty marketing services provider Alliance Data Systems Corporation yesterday announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp to continue providing direct marketing services to KeyCorp
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Agencies
Direct Offsets Neiman Marcus Nov. Decline; Saks Reports Dip
Strong catalog and online sales apparently helped take some of the sting out of an otherwise tough November for Neiman Marcus.
The luxury retailer reported yesterday that comparable revenue at Neiman Marcus Direct for Nov. 2009 was up 18.1% from the same period last year.