Advertisers Get Engaged: The Future of TV
Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.
Does the future of TV mean the death of the 30-second advertising spot? Not necessarily. This could be an opportunity for growth and creativity in advertising and marketing that didn’t exist before.
Reportlinker has published an overview of the direct marketing landscape in China. More, along with The Globetrotter's Take, follows.
Michael Ippolito has joined Utrecht Art Supplies as its CEO.
The largest firms that outsource teleservices are increasingly using U.S.-based firms, according to a new poll from the American Teleservices Association
Reynolds DeWalt Corp. has acquired RiverView Marketing Consultants, Ltd., a direct marketing services company based in New Bedford, MA.
Multichannel retailer HSN Inc. has named Mark Ethier CEO of HSNi's Cornerstone business segment.
The September 2009 catalog from Talbots features a quote from Katharine Hepburn on the cover, and three new fits on the inside. Outdoor Life magazine offers a