Month: August 2009

• U.S. Farm Data Acquires Farmer And Rancher Data Compiler

  US Farm Data, Inc. has acquired New Century Marketing Services Inc.

• RR Donnelley To Raise $350 Million In Refinancing Notes

  R.R. Donnelley & Sons Company will offer $350 million of notes in an underwritten public offering.

• Travelocity Global Acquires Indian Hotel Distribution Network

  Travelocity Global has acquired Travelguru, an online hotel distribution network which represents more than 4,000 hotels in India.

• Agencies

  Chase Launches Rewards Card For Affluent Market

  Chase Card Services has debuted Chase Sapphire, a rewards card aimed at the top 15% of American households, as ranked by income. More, along with The Snarker’s Take, follows.

• Agencies

  Triton Digital Acquires Loyalty Marketing Program Firm

  Triton Digital has acquired Enticent Inc. Triton will combine Enticent with its Mass2One Media unit to form a new division called Triton Loyalty.

• Text And E-Mail Trail Traditional Media For Couponing

  When it comes to coupon distribution, the Sunday paper reigns supreme. But the up-and-comer text and e-mail channels are making inroads. More, along with The Analyst’s Take, follows.

• Agencies

  Meet the Broker: Amy Carraher

  Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.

• Special Report: Taking Names: E-mail list-building for the overworked and understaffed

  Whether you know it or not, your e-mail list may be dying. Ken Magill explores commonly used, low impact list-building techniques that even the most overworked marketer can – and should – implement now

• Listline e-Newsletter 8/19

  Interactive Marketing Solutions has taken over management of this file
  which names 451,000 last-12-month discount club members

• OPA Trashes Ad Networks … Badly

  In a blatant attempt to convince advertisers that there are fewer than 50 sites online that can drive brand awareness and purchase intent, the Online Publishers Association—a trade organization that represents media firms known mostly for their offline brands, such as the Wall Street Journal and the New York Times—recently published a study claiming ad networks are close to worthless for non-direct-response purposes.