August 2009 - Page 7 of 33

School Specialty Income Drops

School Specialty Inc. reported net income of $28.4 million for the first quarter, a decrease from $33.4 million last year.

Agencies

Dick’s Sporting Goods Income Dips Slightly

Dick’s Sporting Goods Inc. posted net income of $38.9 million for the second quarter, a decrease from $39.9 million in the prior year.

Alleged Debit Card Marketers Fined $52,000

A debit card company that allegedly charged consumers a fee for a debit card they had ordered unknowingly while applying for a payday loan online, has agreed to pay a $52,000 fine to settle Federal Trade Commission charges that the company and its principals violated federal law, according to the FTC.

Cannon Advertising Names Sherman

Cannon Advertising has named Michael Sherman director of client services.

Listline e-Newsletter 8/20

True North List Marketing has taken over management of this compilation naming more than 4.6 million U.S. companies. List Services Corp. was the
prior manager

Agencies

CBS/Pepsi Max to Use Video in Print Ad

CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology

Alpo Contest on the Hunt for Just Plain Dogs

Purina’s Alpo brand wants to hear from your dog—as long as he or she doesn’t go in for pet spa vacations, drinks regular tap water rather than bottled, and comes no closer to a doggy massage than a good old-fashioned tummy rub

Amex, NBC Looking for a Few Good Entrepreneurs

American Express is taking aim at small businesses with a user-generated contest and campaign called “Shine a light,” asking participants to nominate and then vote online for a small business that’s inspiring its community with its resilience and entrepreneurial spirit

Agencies