Topic

Month: August 2009

  • Agencies

    All in the Family

    Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

  • Agencies

    Sweet Segments

    Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its

  • Agencies

    Home Run

    Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

  • Agencies

    Now Why’d They Do That?

    Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained

  • Agencies

    Destination: Loyalty

    Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

  • GUNSLINGERS GO HOME

    Sometimes it seems like chief marketing officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after

  • HEY BIG SPENDERS

    E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will

  • Agencies

    P&I Product Showcase

    Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

  • KEEP IT SHORT AND SHARP

    E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released

  • Agencies

    Moms Value the Web Difference

    Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app