August 2009 - Page 3 of 33

Floating Ads Have Big Dwell Rates

Click-through rates just got some competition – dwell rates are the new kids on the block and they appear to be packing some enticing stuff.

IntegraClick Tops Inc. Magazine’s Annual “Fastest Growing” Private Company List

Internet-based Advertising & Marketing Company and its Core Network, Clickbooth.com, Report Staggering 12,654.4% Growth for #5 Spot in the Country

Agencies

Frito-Lay and NFL Hunting for a Prime Pigskin Family

A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family”

Sridhar Chityala Joins eGain’s Board

Sridhar Chityala has joined eGain Communications Corp,

Email

Lyris Launches “Cash For Email Clunkers” Promotion

Online marketing firm Lyris is taking a page from the Obama administration

List Veteran Zamchick Joins Media Horizons

Direct marketing agency Media Horizons Inc. has named industry veteran Alan Zamchick VP of its new list management division.

Agencies

Divestments Damp Charming Shoppes Catalog Sales

Not even a bad economy can justify a 72% drop in catalog sales. But such a falloff makes sense for a company that has closed or spun off some of its catalog operations. More, along with The Eavesdropper’s Take, follows.

Agencies

Williams-Sonoma Earnings Plummet Amid Catalog Circ Cuts

Williams-Sonoma Inc. reported $399,000 in net income during its most recent second quarter, a staggering drop from the $18.4 million in net income it earned during second-quarter 2008. More, along with The Eavesdropper’s Take, follows.

Agencies