Month: August 2009

• Selling in the Sky

  The New York-based candy maker is promoting the $3 bar 65% dark chocolate with crunchy cacao nibs by offering it on Virgin America flights starting this

• Agencies

  Strategies: Love Connection

  When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

• STRATEGIZE BEFORE YOU BLAST

  C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

• CM POLL: Do-Over Dilemma

  If you could start your career all over again, would you still go into marketing? Yes51% No25% You’re kidding, right?22% Take the Daily Special Poll,

• Agencies

  Beating the Seasonal Odds

  Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,

• Digital

  Learn Your Social ABCs

  As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

• Agencies

  All in the Family

  Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

• Agencies

  Home Run

  Sports fanatics are die-hard fans. They bellow and chest bump when their team is winning and fire the clicker across the room (emphasized by a high-pitched

• Agencies

  Now Why’d They Do That?

  Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained

• THE HEIGHT OF CREATIVE THINKING

  Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off