Month: August 2009

• Q&A: WWE Squares Off Against Slump

  World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump

• For Employee Incentives, a Downsizing Year

  Voluntary Pay Cuts. Compulsory Furloughs. Doing More With Less. You’d think that this would be a banner year for employee incentive programs. But the

• Mobile Bucks the Downturn

  Marketers cut back total spending this year, but they cranked up mobile marketing budgets by 26% and expect to do the same next year, according to a new

• QUICK TAKE: Ops Challenges and Trends

  Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as

• THE HEIGHT OF CREATIVE THINKING

  Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off

• Digital

  Learn Your Social ABCs

  As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

• Agencies

  Beating the Seasonal Odds

  Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,

• CM POLL: Do-Over Dilemma

  If you could start your career all over again, would you still go into marketing? Yes51% No25% You’re kidding, right?22% Take the Daily Special Poll,

• STRATEGIZE BEFORE YOU BLAST

  C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

• Agencies

  Strategies: Love Connection

  When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily