Month: August 2009

• 2009 PRO Awards: 31 Days of the Dragon

  The HDX “Dragon” laptop had been on the market for nine months and sales were slowing down. Prior to another product launch, HP wanted to entrench itself better in the blogosphere

• 2009 PRO Awards: LU Café

  Kraft acquired the French brand LU Biscuits and needed to relaunch it in the U.S. The target audience was female cookie lovers with premium taste

• 2009 IMA Award Winners

  Best In Show Pedigree Million Dog Mosaic (Also a Winner in the Viral Promotion and New Media) Viral Promotion WINNER: Pedigree Million Dog Mosaic (Also won Best in Show and Winner in New Media) FIRST PLACE: Battle of the Bands & The Quest for the …

• 2009 Finalists

  This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at

• 2009 Pro Award Finalists

  The 2009 winners have been announced – click here for the full list!

• Selling in the Sky

  The New York-based candy maker is promoting the $3 bar 65% dark chocolate with crunchy cacao nibs by offering it on Virgin America flights starting this

• Agencies

  Ditching the Guesswork

  Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble

• QUICK TAKE: Ops Challenges and Trends

  Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as

• Mobile Bucks the Downturn

  Marketers cut back total spending this year, but they cranked up mobile marketing budgets by 26% and expect to do the same next year, according to a new

• Agencies

  Team Spirit

  September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching