Month: August 2009

• 2009 PRO Awards: Yahoo! Purple Pedals

  It’s hard to maintain customer loyalty today with such a fragmented media environment. Yahoo!, despite its years of success, was facing just such a challenge

• Roger Siboni Becomes InfoGroup Chairman

  Roger Siboni was named chairman of data company InfoGroup

• CADM Gives Volunteer Award To Agency Colman Brohan Davis

  Marketing firm Colman Brohan Davis will receive the 17th Chicago Association of Direct Marketing (CADM) Natalie P. Holmes Volunteer of the Year Award.

• Merkle Picks Angie C. Moore To Lead Fundraising Group

  Database marketing agency Merkle has named Angie C. Moore senior VP and general manager for its fundraising services group.

• Interactive Agency Rise Adds Former Leo Burnett COO To Board

  Rise Interactive, an Internet marketing agency, has added Jack Kraft, a former COO of Leo Burnett, as a member of its advisory board.

• Steven Murphy To Step Down As Rodale CEO

  Steven Pleshette Murphy will step down as president and CEO of Rodale Inc. He will be succeeded by Maria Rodale.

• Agencies

  Service Lags In Telcos Lead To Customer Defections

  Traditional telecommunications companies are facing increasing pressure from a variety of directions. These companies are being challenged to provide innovative offerings (to compete with those from mobile device providers) or fend off price challenges from upstart providers.

• Make Your Strategy All About the Customer

  You know that age old mantra, garbage in garbage out? Well, it’s true

• Agencies

  Mail Stream: August 3

  The Christian Science Monitor offers a charter subscription to its new print newsweekly. Legal thriller author John Grisham has lent his name in support of the Southern Poverty Law Center

• 2009 PRO Awards: Reader Revolution

  Sony’s Reader Digital Book was the first-to-market in January of 2006, but now faces competitive pressures from other brands such as Amazon’s much publicized Kindle