Topic

Month: August 2009

  • 2009 PRO Awards: The Duracell Power Lodge

    The primary goal of was to power the numerals 2-0-0-9 atop Times Square on New Year’s Eve so that they light up at midnight entirely from human power

  • 2009 PRO Awards: CNN Election Coverage

    CNN left no detail uncovered when it claimed ownership of both the Democratic and Republican conventions, as well as election night

  • Agencies

    All American Pet Mounts Search for Million-Dollar Canine

    Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at …

  • 2009 PRO Awards: Yahoo! Start Wearing Purple

    In Yahoo!’s “Start Wearing Purple” campaign, the portal mixes together online and offline in a way so elegant that only peanut butter and jelly could understand

  • 2009 PRO Awards: How Sweet the Sound

    The theme Verizon Wireless chose for its “How Sweet the Sound” campaign — gospel music — hit a bulls eye with the African American community

  • 2009 PRO Awards: Oreo DSRL Campaign

    If there’s one brand that has always been about fun, it’s Oreo, so the invention of the fictitious “Double Stuf Racing League” concept, in which pro athletes participated in the pretend sport of “lick” racing, is a perfect tie-in to this brand

  • 2009 PRO Awards: True Blood

    Looking to generate awareness and viewership for True Blood, a new TV show about the vampire genre, HBO not only targeted its audience with this campaign, it engulfed and surrounded it

  • 2009 PRO Awards: CNN Community Outreach

    Coming off a passionate presidential race, CNN wanted to keep the passion running high for its year-end cause-related programs, CNN Heroes, which honors hometown heroes, and Planet in Peril, an environmentally based program

  • 2009 PRO Awards: The Stanley Works Experience

    The Stanley name had a good reputation among tools buyers, but few people knew that it also sold a variety of other products, including industrial tools for oil rigs and security systems — one that is even used at the White House

  • Agencies

    Sears Assembles Air Band, Gomez for fall Teen Fashion Campaign

    Retailer Sears is tapping into music and some Disney Channel magic to promote its back-to-school apparel lines with a contest to bring together the first Sears Air Band—as in, no instruments.