Month: August 2009

• 2009 PRO Awards: The Charmin NYC Restroom Experience

  When you’ve got to go, you’ve got to go, and Charmin capitalized on that basic need by putting temporary toilets in the middle of Times Square during the busiest time of year — the winter holiday season

• 2009 PRO Awards: Morris’ Million Cat Rescue

  9Lives was suffering from brand maturity and heavy competition and needed invigoration

• 2009 PRO Awards: U.S. Army Strength in Action Tour

  The U.S. Army is all about the experience, so conveying that experience is key to the military arm’s marketing strategy

• 2009 PRO Awards: Entourage Air

  After the hiatus caused by the 2008 writer’s strike, HBO needed to make a big splash for the return of its TV show Entourage

• 2009 PRO Awards: Slime Across America

  Kids love getting slimed and nobody likes sliming them more than Nickelodeon. When the 30-year-old cable network was looking for a branding campaign that would help it stand out among the competition

• 2009 PRO Awards: Drive One 4 UR School

  The success of Ford’s Drive One 4 UR School program can be summed up in its 205% ROI

• 2009 PRO Awards: Meow Mix Think Like a Cat Game Show

  Meow Mix generated a considerable amount of mileage out of its “Think Like a Cat” game show, which allowed cat owners, accompanied by their felines, to show off their cat prowess

• 2009 PRO Awards: Disney Parks “What Will You Celebrate?” Tour

  The travel industry was hard hit by the recession and Disney Parks and Resorts was no exception

• 2009 PRO Awards: State Farm Call Your Shot

  State Farm hit a home run with its “Call Your Shot” promotion, designed to drive brand buzz and consideration around the company’s sponsorship of the 2008 All Stars Home Run Derby at New York Yankees Stadium

• 2009 PRO Awards: [yellow tail] Vinyl Bar

  Casella Wines had booked a booth at a major Australian trade show for their brand but was concerned about looking like every other booth