Month: August 2009
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Retention Metrics You Should Be Using
It’s inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic.
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Marketing Lines Blur in the Fast Food Sector—And Beyond
Traditionally, fast food product lines were clearly defined and the associated advertising was concise and usually predictable. That has changed.
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2009 PRO Awards: AC/DC Album Launch
Walmart wanted to make a big splash for AC/DC’s new Black Ice release, their first studio album in eight years
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2009 PRO Awards: Puffs Plus On-pack
Puffs Plus, soft tissues with a touch of Shea butter, wanted to drive mothers of young children to Walmart during the cough and cold season
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2009 PRO Awards: GameStop Guitar Hero
Video and software retailer GameStop has a 23% market share, but is facing increasing competition from bigger stores
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2009 PRO Awards: Merry Giving Black Friday Holiday Event
General Growth Properties (GGP) was looking for a way to cut through the clutter of a competitive holiday season and get its female 25-54 audience to spend at their malls despite the recession
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2009 PRO Awards: Pebbles Big Taste Adventure Beneath Bedrock in 3-D
In 2008, Post repositioned Pebbles as the cereal with “little pieces, big taste,” after finding out that kids felt Pebbles was small on flavor and fun and were likely to switch
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2009 PRO Awards: American Express WishList
My WishList is an annual promotion that provides American Express card members with exclusive access to a limited supply of unique items and experiences across four different pricing categories
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2009 PRO Awards: Battle of the Bands & The Quest for the Crystal
For the DVD/Blue Ray release of the movie Indiana Jones: The Kingdom of the Crystal Skull, Paramount partnered with ESPN and capitalized on the excitement of college football
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2009 PRO Awards: Card for Africa
Hallmark teamed up with (PROJECT) RED, a nonprofit organization dedicated to helping eliminate AIDS in Africa