August 2009 - Page 20 of 33

Retention Metrics You Should Be Using

It’s inevitable that customers leave. Your customer base is constantly evolving, and your customer loyalty and retention metrics likely hide that natural dynamic.

Marketing Lines Blur in the Fast Food Sector—And Beyond

Traditionally, fast food product lines were clearly defined and the associated advertising was concise and usually predictable. That has changed.

2009 PRO Awards: AC/DC Album Launch

Walmart wanted to make a big splash for AC/DC’s new Black Ice release, their first studio album in eight years

2009 PRO Awards: Puffs Plus On-pack

Puffs Plus, soft tissues with a touch of Shea butter, wanted to drive mothers of young children to Walmart during the cough and cold season

2009 PRO Awards: GameStop Guitar Hero

Video and software retailer GameStop has a 23% market share, but is facing increasing competition from bigger stores

2009 PRO Awards: Merry Giving Black Friday Holiday Event

General Growth Properties (GGP) was looking for a way to cut through the clutter of a competitive holiday season and get its female 25-54 audience to spend at their malls despite the recession

2009 PRO Awards: Pebbles Big Taste Adventure Beneath Bedrock in 3-D

In 2008, Post repositioned Pebbles as the cereal with “little pieces, big taste,” after finding out that kids felt Pebbles was small on flavor and fun and were likely to switch

2009 PRO Awards: American Express WishList

My WishList is an annual promotion that provides American Express card members with exclusive access to a limited supply of unique items and experiences across four different pricing categories

2009 PRO Awards: Battle of the Bands & The Quest for the Crystal

For the DVD/Blue Ray release of the movie Indiana Jones: The Kingdom of the Crystal Skull, Paramount partnered with ESPN and capitalized on the excitement of college football