Month: August 2009

• Conciatore Joins Alcone as Chief Creative Officer

  Sean Conciatore has joined Alcone Marketing Group as senior vice president and chief creative office for Alcone/East

• The Marketing Arm Hires VP Digital Engagement

  The Marketing Arm has named Jeff Erickson vice president for digital engagement, a new position

• Agencies

  Kleenex Honors Hispanic Heritage with User-Generated Box Art

  Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest

• News Briefs

  ULTIMATE PROS, LLC: a multimedia sports marketing and digital rights management company, has hired the sports marketing agency Widget & Cog, Inc

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  Oprah and Oz on the Offensive

  There might never be a good way to learn about bad news, but some ways are definitely worse than others, e.g. when it involves you. That would certainly be the case with the biggest news to ripple through the…

• Floating Ads Have Big Dwell Rates

  Click-through rates just got some competition – dwell rates are the new kids on the block and they appear to be packing some enticing stuff.

• $25,000 Little and Big Fish Contest – Presented by Cashtactics.net and Karaktr Media!

  Cashtactics.net, the online leading PPC and CPA marketer, and Karaktr Media, the online leader in product development and marketing in the health and wellness space have joined forces this summer to launch the biggest contest of 2009.

• Green, Auto Sites See Big Growth in July

  According to the latest figures released by comScore, Green and Auto Manufacturer Web sites saw big gains in July, thanks to the government’s “Cash for Clunkers” program.

• The Value of Display Ads is Found Without Clicks

  Click-through rates, shmick-through rates – who cares about click-through rates?

• Are you an 80/20?

  In a pivotal scene during “Happy Gilmore”, Shooter McGavin, played by Christopher McDonald, has his ball land on the foot of Mr. Larson, aka 7’2″ actor Richard Kiel. The man known for his role as Jaws in the James Bond…