Month: August 2009
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Delve Networks Partners with Akamai
Video technology provider Delve Networks recently announced it has formed a strategic relationship with Akamai Technologies, Inc.
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The Case for E-PR
It’s been well documented that we are in a massive marketing shift, one in which the consumer/prospect/customer has control and in which traditional media channels are fading faster than the Tweet you sent five minutes ago.
While the shift has been dramatic and swift, there still seems to be one area that is under utilized and offers huge potential in these down trodden times: Public Relations, or more specifically, Electronic-Public Relations (E-PR).
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Agencies
Eddie Bauer Sale To Golden Gate Completed
Eddie Bauer Holdings, Inc. has completed the previously announced sale of its assets and operations to Golden Gate Capital for $286 million in cash.
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Journal Sentinel Cuts Staff, Including DMers
Journal Sentinel Inc. will reduce its workforce by 92 employees, or 6.2% of its total workforce, according to a company announcement.
These reductions include 37 voluntary buy-out offers that were accepted in the Journal Sentinel newsroom, as well as the company
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ValueClick Maintains Profits In Second Quarter
Online marketing services firm ValueClick saw its second-quarter revenue fall from $327.7 million a year ago to $265.4 million for the quarter just ended. Its net income dipped from $35.7 million to $28.1 million during the same period.
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Direct, Alt Media Bright Spots In Communication Spending: VSS
While the overall communication spending picture is stagnant, expenditures on direct response marketing and alternative efforts
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Email
Listrak Unveils Event-Triggered E-mail Feature
Listrak today announced it has added an event-triggered e-mail marketing system to its software-on-demand products.
Dubbed Listrak Conductor, the new feature helps marketers automate e-mail responses based on respondent behavior, according to a release published by the company.
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Email
Stupid Idea Watch: What Not to Put in a Work E-mail
An account manager in Australia has been fired as a result of writing an obscenity-laced tirade about a client meant to be forwarded to a co-worker and then mistakenly hitting “reply” instead of “forward,” resulting in the message being sent to the client.
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Email
Court Orders No-Show EmailAppenders to Pay
An Illinois court has ordered EmailAppenders to pay Internet Retailer attorneys fees in a suit the publisher filed against the controversial data-sales firm last year.
However, it is seemingly unlikely that Internet Retailer will see a dime of the award.