Month: August 2009

• Twitter Linked to the Most in E-Mail Marketing Campaigns

  According to New York-based e-mail marketing analysis company Email Data Source, Twitter is the most linked-to site in e-mail marketing in 2009, followed closely by Facebook.

• Social Network Sites Used to Keep in Touch, Have Fun

  According to a study conducted by Anderson Analytics, all age groups in the U.S. use social networking sites more to keep in touch with friends than anything else, while big portions of older age groups are using Facebook and MySpace.

• The Grass Is Greener for Ad Networks Powered by LinkTrust

  Nine leading ad networks are coming together at Affiliate Summit East 2009 in New
  York because they all agree – the grass is greener. All nine networks are powered by LinkTrust, the top
  software solution for advanced affiliate tracking, ad network management and real‐time lead generation
  services.

• Acquirgy Completes SendTec Acquisition

  Acquirgy has completed its acquisition of SendTec, Inc., a direct marketing company, effective July 31

• Atrinsic Acquires Shopit.Com

  Atrinsic, Inc. has acquired Shopit.com

• Agency Colman Brohan Davis Expands Interactive Staff

  Chicago agency Colman Brohan Davis has appointed Karl Seyfert as its new director of interactive marketing.

• Agencies

  RR Donnelley Trims Income, Sales in Second Quarter

  Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.

• Agencies

  Luxury Goods Don’t Sell For HSN’s Cornerstone

  HSN Inc. reported second quarter sales of $640.1 million, down 8% from the $695.8 million it racked up in second-quarter 2008. But the company turned a $249.8 million net loss from a year ago into net income of $13.6 million

• Agencies

  USPS Loses $2.4 Billion in Quarter

  The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.

• Agencies

  Land’s End Web Site Wants to See Kids’ Backpack Wishes

  Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook