Month: August 2009

• FTC Charges Firms With Deceiving U.K. Residents

  A company that allegedly deceptively sold electronics to hundreds of British consumers has agreed to stop its allegedly illegal tactics until the case is decided in federal court, according to the Federal Trade Commission.

• WebMetro Names Helweg VP of Interactive Strategy

  WebMetro, an interactive marketing agency, has named Karen Helweg vice president of interactive strategy.

• Agencies

  Banana Republic Contest Offers to Let Entrants Go “Mad”

  Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series

• Online Video Rockets in Usage, Two Reports Show

  Two separate studies find that online video viewing has grown astronomically and is on track to grow even further

• Twitter Linked to the Most in E-Mail Marketing Campaigns

  According to New York-based e-mail marketing analysis company Email Data Source, Twitter is the most linked-to site in e-mail marketing in 2009, followed closely by Facebook.

• Social Network Sites Used to Keep in Touch, Have Fun

  According to a study conducted by Anderson Analytics, all age groups in the U.S. use social networking sites more to keep in touch with friends than anything else, while big portions of older age groups are using Facebook and MySpace.

• Economy Dampens Back-to-School Spending

  The National Retail Federation’s most recent back-to-school shopping survey, “2009 Back to School Consumer Intentions and Actions Survey,” shows that the economy will put some downward pressure on back-to-school and back-to-college spending this year.

• The Grass Is Greener for Ad Networks Powered by LinkTrust

  Nine leading ad networks are coming together at Affiliate Summit East 2009 in New
  York because they all agree – the grass is greener. All nine networks are powered by LinkTrust, the top
  software solution for advanced affiliate tracking, ad network management and real‐time lead generation
  services.

• 9GLOBAL, INC. LAUNCHES INTERNATIONAL AD NETWORK

  Performance Based Ad Network to Connect Global Advertisers and Publishers

• FTC Seeks Public Comment on Proposed Rules to Protect Consumers of Debt Relief Services

  In an ongoing effort to better protect financially distressed consumers, the Federal Trade Commission is seeking public comment on proposed rules to combat deceptive and abusive telemarketing of debt relief services – services that purportedly can reduce consumers’ credit card and other unsecured debt.