Month: August 2009

• Inter/Media Names Yallen CEO

  The Inter/Media Group of Cos. has named Robert Yallen chief executive officer. He moved up from president and chief operating officer where he has served for the past 10 years.

• Agencies

  Meet the Broker: Katherine Sharma

  Today we meet Katherine Sharma, director of new business development at Acculists USA in Ventura, CA, where she’s been since the end of 2006.

• Email

  ExactTarget Signs CoStar Group

  ExactTarget announced today that it has signed CoStar Group, Inc.

  The international commercial real estate research and information firm will use ExactTarget

• Email

  Funny Kerfuffle Watch: Magilla Part of Anti-Spammer Tiff

  An opinion piece that appeared in this newsletter last year is at the center of a dispute between a fairly prominent anti-spammer and a lawyer who has defended clients against him.

• Email

  Stupid Scammer Watch: Sincerely, Shove It

  As some readers may be aware, I occasionally respond to Nigerian 419 e-mail scams. The idea is to have some fun and hopefully waste a little of their time, making it time they can

• Email

  Anti-Spammer Loses More than His Lawsuit

  Anti-spammer James Gordon

• Recession Blasters: Boost Response, Relationships and Revenue

  Whether you are a B-to-C or B-to-B marketer, down markets call for swift, bold action to keep phones ringing, Web and retail traffic flowing and sales pipelines full. Learn from the country’s leading experts in Direct, the latest strategies and techniques that are working to improve customer acquisition, conversion and retention campaign investments

• Listline e-Newsletter 8/11

  This file offers 173,338 direct mail-sold subscribers, 97% of whom are female

• Turner, PGA Hook into Hybrid Model for iPhone App

  Turner Sports and golf association the PGA of America are breaking new ground in smartphone applications by offering an app for the iPhone and iPod Touch that earns its revenue from both advertising and user fees

• Nestle Will Send One Healthy, Pure Family to Hawaii

  Nestle Pure Life bottled water is looking for the healthiest family of the year and wants to reward them with a Hawaii trip for four and a training session with Oprah’s fitness coach Bob Greene