Month: August 2009
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Listline e-Newsletter 8/18
Infocus Lists has won management of this file which names 13,604
professionals at nearly 3,000 institutes of higher learning -
Agencies
Rosemount Wines to Appear on “Hell’s Kitchen”
Rosemount Estate wines has teamed up with legendary Chef Gordon Ramsay, the fiery personality and host of the hit FOX show “Hell’s Kitchen”.
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Jolt Pairs with Def Jam for Under-Cap Music Giveaway
Energy drink brand Jolt is teaming up with the Island Def Jam music group to run what the beverage maker claims is the first under-the-cap promotion in the energy drink category
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Eight O’Clock Rolls Out More ‘Mad Men’ Campaigns
Scotch, not coffee, may be the beverage of choice on “Mad Men,” the AMC cable series about the ‘60s-era advertising world
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Agencies
Wildfire Acquires Keystone Marketing
Marketing communications firm Wildfire has purchased Keystone Marketing, Inc
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News Briefs
DUNKIN’ DONUTS: store owners, employees, suppliers and customers in New England raised more than $715,000 for the Dana-Farber Cancer Institute’s Jimmy Fund
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Travelzoo To Sell Asia Pacific Operations
Travelzoo Inc. has signed a letter of intent to sell its Asia Pacific division to a company to be formed by Travelzoo’s non-executive chairman, founder and majority stockholder Ralph Bartel.
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Agencies
Valassis Shifts RedPlum Promotions To Mail
Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24.
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Agencies
Credit Card Mailing Drop Slows
The 349.1 million credit card solicitations mailed during second quarter 2009 represent a 67% drop from second quarter 2008. More, along with The Historian’s Take, follows.