Circ Cuts Damp J. Crew’s Quarter

|  by Chief Marketer Staff

First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.

June/Jully Issue 2009

|  by Chief Marketer Staff

Screw It, Let's Ride: Harley-Davidson Retools Its Marketing; Offer or Creative – Which Has the Stronger Pull?; Does Your Branding Measure Up?