Month: April 2009
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Agencies
Align Your Prize With Your Audience
The more a giveaway item aligns with the target demographic’s interests and the more directly it ties to the consumption of the brand
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Agencies
Contests: Did You Know…Games Spending is Up?
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Use Video to Boost Search Results
Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories
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Full Court Press
Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing
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Tip Sheet/Web April/May 2009
Helpful Hintstwitter Twitter, Don’t Fritter Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking, as noted
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Agencies
Opportunity Slips Through the Slot
For mailers who can take a loss, this is a great time, and a less-cluttered channel, to build market share
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Agencies
Economize Those High-Cost Vehicle Tours
It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road
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Tip Sheet/Incentives April/May 2009
Helpful HintsPREMIUMS Why Premiums Work at Retail Premiums and incentives are a sure-fire way to gain attention at retail via online promos, in-pack,
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Agencies
Let’s Make a Deal: Consumers Want to Play Online
Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler
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Agencies
Minding the App Store: Downloads on the Rise
Users with iPhones are by far the heaviest mobile Web users. Researcher Net Applications found that 66% of those reaching the mobile Web to browse or search are iPhone users