Month: December 2008

• TeleTech Adds Workstations to Accommodate Growth

  TeleTech Holdings Inc. plans to add another 1,200 workstations to its international teleservices centers before the end of the fourth quarter.

• Drug and Medical Makers Re-formulate YouTube Videos

  Online advertising and promotion appear set to take up a larger proportion of brand ad budgets in 2009. But for some industries that must comply with heavy regulation and disclosure requirements, that transition to digital marketing can raise issues.

• PRO Awards Showcase: Best Retail/Co-Marketing Campaign

  PRO Awards Winner: Best Retail/Co-Marketing Campaign
  Finalist in: Best Advertising in Support of a Promotion, & Best Campaign Generating Brand Volume
  Agency: Catapult Marketing
  Campaign: Pedigree® Dog Adoption/KMART
  Client: Pedigree®

• Agencies

  Meet the Broker: Jim Hall, All That Marketing

  This week, Meet the Broker features ex-cop Jim Hall, who fights all obstacles to find lists for telemarketing. For kicks on Thanksgiving, he participated in a shootout with family members

• Listline e-Newsletter 12/04

  Eli Research Inc. picked Worldata to manage more than 25 healthcare industry publication files.

• Agencies

  NASCAR Champions Week Hits Full Throttle

  NASCAR is revving its marketing motors for a full-scale outdoor and indoor celebration of the sport for Big Apple fans in its annual Champions Week events.

• Agencies

  Live from Motorsports Marketing Forum: Tactical Spin

  As NASCAR players contemplate an uncertain fiscal future for the 2009 racing season, they’re finding it necessary to retool tactics in what promises to be a limiting marketing environment.

• PepsiCo Creates Worldwide CMO Post; Hires Jill Beraud

  PepsiCo has created a new worldwide chief marketing officer position and has hired Jill Beraud, a former Victoria’s Secret marketing exec, to fill it.

• Agencies

  Disney Offers Simba, Ariel, Poppins Live and for Less

  Disney Theatrical Productions, the division responsible for the company’s live-action shows, has launched a limited-time ticket discount for its three current Broadway productions.

• Burger King “Whopper Virgins” Campaign Draws Ire: Pro Shop Blog

  Back when I worked on a restaurant trade mag in the early ‘90s, we ran an annual diner survey that polled U.S. customers about their favorite chains and menu items in a number of different industry categories.