Month: December 2008

• Engauge Hires VP Chief Media Officer

  Marketing agency Engauge has hired Karna Crawford as executive vice president, chief media and connections officer

• News Brief

  JAMESON: is projecting outdoor ads beginning this month in Boston, Chicago, Denver and Minneapolis.

• Digital

  Beyond the Browser: Designing for the Ambient Technology Revolution

  When you stop to think about it, we’ve been designing for the same PC user interface for nearly 25 years. But as the Web—and portable digital devices—continue to evolve, its pretty safe to say the next 25 years won’t look like the last

• Agencies

  The Value of Testing in a Tight Economy

  It’s a common fact. Times are tough for marketers. Many folks say you can’t spend money if you’re not making money. But others, the wise ones, know that the time to spend more marketing dollars is when sales are down. Here’s how testing can improve your results

• Nine for ’09: Loyalty & Engagement Trends

  Here are nine major trends that will have a direct impact on the success—or failure—of brand marketing efforts in 2009

• Interesting Times Demand Durable Brands

  Faced with a challenging economy and the near-total collapse of consumer confidence in institutions and companies, brands have to work harder to attract consumers amidst escalating costs for basic survival. What can, what should, companies do in such times?

• Providing Value is Key to Future of Online Video

  For marketers, the future of online video isn’t about waterskiing squirrels or candid footage of celebrities picking their noses. It’s about interactivity and creating a dynamic personal experience for viewers

• Ronald McDonald House Launches Integrated Social Campaign

  Ronald McDonald House Charities (RMHC) is launching an integrated social media campaign this month to raise awareness for the nonprofit’s core programs

• Nabisco Creates Holiday Film About its Crackers

  Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends.

• Marketers Lacking In Analytics Savvy: Global Survey

  While direct marketers shouldn