December 2008 - Page 22 of 35

Live from NCDM: For Disney, Purse Strings And Heart Strings Are Interwoven

The Walt Disney Co. knows that, unlike commodities, its offerings occupy places within its customers

Live From NCDM: Top DM Execs Face The Future

A panel on the future of database marketing started with a blunt question. “What the hell is going on with this economy?” asked Forrester Research senior analyst Dave Frankland.

Agencies

Univision Offers Cameo in Interactive Webnovela

Spanish-speaking Web star wannabes will have a shot at a brief appearance in a webnovella that Univision Online plans to introduce early next year.

News Brief

V8: will donate $1 million, or 30 million servings of its vegetable juice

Agencies

1-800-Flowers brand Plow & Hearth, a retailer of home goods and decor, revealed their new initiative, the Campaign to Reforest America, in recent months. For every order made, the retailer will donate one seedling to the National Forest Foundation

Tips For a Winning E-Mail Strategy

Well, it’s official. We’re in a recession. And whether or not this groundbreaking “news” comes as an actual surprise to anyone, e-mail marketing is increasingly the solution to tight marketing budgets and a CMO who likes high ROI numbers

Listline e-Newsletter 12/08

Postal and e-mail addresses are available from the Smallcap Pulse newsletter. A total of 8,039 investors are on file.

Agencies

Coke Sponsors Carl’s and Hardee’s Instant-Win Game

Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.

Agencies

BritBus Gears Up for U.S. College Campus Tour

The annual BritBus Tour will make its reprise on college campuses around the country next fall with Virgin Atlantic and Gibson Guitar as two of the primary sponsors.