Month: December 2008
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US Web Users Are Confident
Americans have always carried themselves with a particular dignity – one that sometimes errs on the side of arrogance.
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Community and Content Take Up More Time
The latest figures released by the Online Publishers Association (OPA) show that content-related online activities still take up most of the average user’s time, followed by communications- and commerce-related activities.
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Firefox 3.1 beta 2 Will Please Porn Lovers
TraceMonkey and Private Browsing. They sound dirty, don’t they?
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Google’s Fast-Risers of 2008
Google recently released their list of the top 10 fastest growing search terms of 2008, compared to 2007.
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We’re Saved…Sort of
Mortgage marketers, long a staple of the Internet advertising landscape, have in the past year had a much more subdued presence online, especially display. As an inescapable piece of text link advertising on…
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Performance Marketing in 2009
Every few weeks, especially in the bout of more poor general economic news, an article comes out with even more dire news for the online advertising ecosystem, always taking the same shape. So and so has…
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Diversify Today
The old saying: “Don’t put all your eggs in one basket” may be a clich but has withstood the test of time for good reason. Risk management techniques of diversification are an important strategy for savvy business people to implement in any industry.
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Agencies
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”
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Agencies
Audi Is Back in Super Bowl Ad Huddle
Fueled by positive response to its ad in the last Super Bowl, Audi has bought a 60-second spot to run during the first quarter of this season’s big game
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Agencies
Papa John’s Offers $25K for Field Goal
One fan will have a fleeting shot at bowl game fame with a field goal attempt for a $25,000 prize at the Papajohns.com Bowl on Dec. 29