Month: December 2008
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Agencies
Office Depot Cutting More Than 2,000 Jobs
Following a strategic review of its business that began in late October, office supplies cataloger/retailer Office Depot said it will shutter 9% of its North American stores and cut 2,200 jobs during the next three months.
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Agencies
Chapter 1: Dear Friend: Lurid Tales From Junk Mail America
Chapter 1: Scheme to Defraud. As if he didn
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Agencies
Meet the Broker: Kay Levada, Millard Group Inc.
This week, Meet the Broker features Kay Levada, a dotcom crash survivor who refashioned herself as a direct mail contender in the apparel and specialty foods markets. Levada has never lost faith in Internet media though
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News Brief
WRANGLER: renewed its deal with NASCAR star driver Dale Earnhardt, Jr. for a sixth consecutive year
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Online Fraud Projected to Reach $4 Billion in 2008
E-commerce merchants are projected to lose a record $4 billion to fraud this year, up from $3.7 billion in 2007, according to CyberSource Corp.
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I-Behavior and CMS Direct Merge Co-op Database
I-Behavior Inc. and CMS Direct have formed a strategic partnership to offer expanded services to each others’ clients.
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TiVo Shows Commercials While Viewers Search for Programs
TIVo Inc. has introduced a new pause screen menu within live and recorded television programs to show commercials to viewers, who might otherwise fast forward through them.
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Agencies
FTC Settles Complaint Involving ‘Credit Card’ Telemarketing
The Federal Trade Commission reached a court settlement with Robert James Fischbach to settle a complaint involving alleged violations of the FTC Act and Telemarketing Sales Rule.
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Agencies
Live From NCDM: Blue States And Purple Cows Score For The Gray Lady
Did S. Murray Gaylord really mean to liken president-elect Barack Obama to a purple cow? Gaylord, VP of marketing and customer insights at NYTimes.com, did more or less just that when extolling the value of Obama