Month: December 2008
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Agencies
The Future of Direct Marketing: A Post-election, Mid-recession Outlook
A changing of the presidential guard and a nation steeped in recession are bound to impact all businesses in the coming decade. For direct marketers, this benchmark offers an ideal opportunity to speculate on the state and future of the industry
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All Line Buys Stake in Vietnam Home-Shop Network
All Line Inc., a telecommunications and information technology company, is acquiring a 20% stake in
Vietnam Home Shopping Network Corp. for $1 million in cash and 15 million in company shares. -
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Marketing Budgets to Increase in 2009: StrongMail
Despite economic concerns, businesses will continue to invest in key marketing programs in the coming year, according to a survey from StrongMail Systems Inc.
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PHD Worldwide Names Hagedorn CEO in US
PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA. He was previously managing director of the eastern region for sibling media company OMD USA.
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Agencies
Woverine Names Hufnagel VP of Retail
Wolverine World Wide, Inc. has named Christopher E. Hufnagel president, retail. He will be responsible for all direct-to-consumer operations for the company, including e-commerce.
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Dos and Don’ts in Today’s Canadian List Market
Marketing into Canada can mean adding an ideal test market to your direct mail efforts. With a population of over 30 million people, Canada can be a great market opportunity for US marketers
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Listline E-Newsletter 12/15
Lexis-Nexis has released a group of lists that identify various kinds of executives with millions of names available.
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Did McDonald’s Call Starbucks “Dumb?” Pro Shop Blog
A new billboard campaign calls into question whether McDonald’s has called its competitor Starbucks dumb.