Month: December 2008
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Agencies
AT&T Lets Fans Pick Cotton Bowl Highlights
AT&T is plugging its bowl game sponsorship and its wireless service by encouraging college football fans to pick the most momentous occasion in Cotton Bowl history
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Agencies
Phelps Strikes Deal with Video Game Maker
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games
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Email
DMA, Return Path Launch Reputation Registry
The Direct Marketing Association has teamed up with e-mail deliverability firm Return Path to launch a so-called reputation registry that will allow members to check whether or not their outbound e-mail is properly authenticated and
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Email
Holiday E-mail Volume Skyrockets Over 2007: Email Data Source
Holiday e-mail volume from retailers to customers in the first third of December shot up by 43% over the same period last year, according to Email Data Source
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Listline E-Newsletter 12/16
This list identifies 5,770 manufacturing executives at business and home
addresses. Numerous sources include public records. -
The Benefit of Having An Online Effective CPA
Marketers have gotten used to the accountability of the cost per action pricing offered by online ad networks. But savvy marketers are already measuring ROI for all online media and backing into an effective CPA to enable accurate cross-channel comparisons and more informed budget decisions
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An SEO Exercise in Semantics
Making an organization’s Web presence appealing for today’s search engines is a much more daunting task today than in the past. The semantics used to identify a company’s brand are being collected and evaluated by the Googles of the world
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Agencies
In a Down Economy, Go Big or Partner Up
The natural corporate reaction in the current economic environment is to hunker down and tighten up. Read why this may be the time to join marketing forces with non-competing properties so you all can survive