Month: November 2008

• News Brief

  NATIONAL BASKETKBALL ASSOCIATION: struck a strategic international partnership with the Harlem Globetrotters.

• Miramax Web Games Build Buzz for ‘Adventureland’

  We may still be on the uphill slope to Thanksgiving, but for Miramax Films it’s not too early to start thinking about March 2009.

• Agencies

  Coca-Cola Hosts First Mexican Holiday Parade

  Coca-Cola is playing host to a Mexican holiday parade next month in Los Angeles.

• Agencies

  Charming Shoppes Closes Lane Byrant Woman Catalog, Some Stores

  Charming Shoppes Inc., which saw its net losses skyrocket during its third quarter, is discontinuing its Lane Bryant Woman catalog and closing a number of stores.

• Online Spending Down During Pre-Holiday Period: Study

  E-commerce non-travel spending between Nov. 1 and 23 fell from $8.51 billion in 2007 to $8.19 billion in 2008, according to comScore, a digital measurement firm.

• Agencies

  Chico’s FAS Sees Hope For Direct Channel In Weak Quarter

  Chico’s FAS Inc. generated $394.2 million in third quarter net sales, a drop from the $415.9 million it realized a year ago.

• Agencies

  Talbots Sales Drop In Third Quarter

  The Talbots Inc., generated third-quarter sales of $357 million, down from $414 million during third-quarter 2007.

• Agencies

  Rich Maradik Takes CMO Role At Gaylord Entertainment

  Rich Maradik, currently senior vice president and chief information officer at Gaylord Entertainment, will add the title and responsibility of CMO to his portfolio.

• Facebook Claims Victory Against Spammer

  Social networking firm Facebook was awarded $873 million in damages as a result of actions it took against a spammer.

• Email

  Hughes Leaves E-mail Better than he Found It

  The e-mail marketing industry is about to lose an advocate who has arguably done more to keep commercial e-mail viable than any other individual