Month: September 2008

• Burger King Supports Election with Social Media

  In 2004, Burger King used celebrity ads featuring Snoop Dogg, Michelle Branch and P. Diddy to encourage fans and diners to go to the polls

• Listline e-Newsletter 9/25

  Mail Marketing Inc. handles a list of 19,043 attendees of the Equine Extravaganza

• Acquisition

  Doritos Offers $1 Million for Homemade Super Bowl Ad

  Frito-Lay’s Doritos brand is once again turning to consumer-generated content for its Super Bowl advertising effort

• Options Media Closes Acquisition of 1Touch Options Media Closes Acquisition of 1Touch

  Options Media Group Holdings Inc., an online marketing services firm, has completed its more than $1 million acquisition of 1Touch Marketing LLC.

• Hanon McKendry Buys Into Mindscape

  Hanon McKendry, a Grand Rapids, MI brand consultancy, has acquired an interest in Mindscape, an interactive marketing agency.

• Economic Ebola – Part 2

  The Bear Stearns collapse took place in mid-March of this year, but as touched upon in Part 1, signs of its perilous fall, from almost $30 per share to its purchase price two days later at $2 per share, began clearly in…

• Google Challenged by Baidu In Asia

  It’s no secret that Google is the undisputed king of search in the states, as well as in many other markets worldwide.

• eBay is Top Paid Search Term

  Hitwise recently reported the top search terms for the month of August in the U.S. “eBay” and “eBay.com” were the top two search terms.

• TV Looks Shaky

  According to the Television Bureau of Advertising (TVB), total spot television advertising revenue to drop off between 2-5% in 2009 from 2008 figures. Online ad revenues for local TV stations, however, are expected to increase 25-35%.

• Google Chrome Was More Popular Back Then

  Now that much of the dust has settled, it seems that Google Chrome’s initial charm has worn off a bit.