Month: January 2007
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Listline e-Newsletter 01/04/07
Direct Media Inc. has been appointed to manage Covenant House’s donor
file. Some 621,000 contributors are available, including 311,000 from
the last 12 months. -
Agencies
Meet the Broker: Nick Sarantakos
Today we meet Nick Sarantakos, executive vice president at LDS Group Inc. His list brokerage clients include BMG Columbia House, Hearst Corp., Primedia, Time Inc., Tribune Co., WNET-13 and several cable TV companies.
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Beam Global Names Former Wrigley Exec as CMO
Beam Global Spirits & Wine, Inc. has named Rory Finlay senior vice president and global chief marketing officer. The post takes effect Jan. 29.
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Agencies
FSI Coupon Worth Reaches $300 Billion in 2006: Marx
Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers.
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Digital Marketing Agency VML Promotes Three
Digital marketing agency VML has begun the New Year by promoting three of the agency’s longtime staffers to three new executive roles at the shop.
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News Briefs
MATTEL: has formed a licensing partnership with lifestyle sports brand adidas to create a new collection of apparel, accessories and footwear for the My Scene, Hot Wheels and Fisher-Price brands.
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Merkle Acquires Unit of AB&C Group
Merkle, a database marketing services company, has acquired the response services division of AB&C Group for an undisclosed sum.
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Digital
E-Dialog Names Green to New Database Post
E-Dialog, an online marketing services provider, has named Simon Green to the newly created position of director of database strategy and data services in its London office.
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Digital
AARP Publications Appoints Correia to Interactive Position
AARP Publications has appointed Linda Tse Correia associate director of interactive marketing.
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Agencies
Arcadia Resources Wins $10 Million in New Financing
Arcadia Resources, a mail order pharmacy and medical supplies cataloger, has completed of a new round of $10 million financing. The Shemano Group acted as placement agent.