Month: January 2007

• Agencies

  Viking River Cruises Adds DM-Savvy Execs

  Viking River Cruises has hired three marketing executives, all of whom are well versed in direct response approaches. Joining the Los Angeles-based firm are Eric Welter, senior vice president marketing and sales North America; Tom Russell, senior vice president North America and international; and Richard Marnell, vice president of marketing planning.

• Sharper Image Adds Mark J. Leder to Board

  Marc J. Leder, co-CEO of Sun Capital Partners, has joined the Sharper Image Corp.’s board of directors. Leder will serve as an independent board member and will also join the Compensation Committee, as well as the Nominating and Governance Committee.

• Digital

  Terry Welty Takes Senior VP of Marketing Job at Quark

  Terry Welty has joined software firm Quark as senior vice president of corporate marketing. In this role, Welty will oversee the company’s online marketing, direct marketing, creative services and corporate communications operations.

• Digital

  New Products and Services

  BizGoSM: This mobile services allows professionals to verify companies’ commercial credit information from a Web-enabled cell phone, PDA or other hand-held device.

• Letters to the Editor

  Hopefully, the buzz is the sound of the Colts being attacked and finished off after their win. That way true contenders like the Patriots won’t have put up with all the hand wringing and sportscaster angst over “can Payton win the big one.” Who cares?

• Agencies

  El Pollo Loco Kicks off Apprentice-Themed Contest

  El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.

• Visa, NFL Kick Off Cell Phone Game

  Visa USA has teenaged football fans playing a different kind of game this week.

• Pay By Touch Names Muriel as CMO

  Payment firm Pay By Touch has hired its first chief marketing officer

• News Brief

  PUBLICIS GROUPE: has completed its $1.3 billion purchase of Digitas Inc., including all three divisions: Digitas, Modem Media, and Medical Broadcasting LLC

• Email

  Roll Over and Click: The ASPCA’s New E-Marketing Tricks

  Beg. Sit. Text. Podcast. Good nonprofit!

  Give them a biscuit, because The American Society for the Prevention of Cruelty to Animals (ASPCA) has learned some new marketing tricks.