Cox to Debut Text-Message Function to Classified Ads
Cox Newspapers Inc. has signed an agreement with CellSigns Inc. that enables users are able to request information on classified ads by texting on their mobile device.
SEMDirector Joins Forces With WebSideStory
SEMDirector Inc., a search marketing software firm, has teamed up WebSideStory Inc. to offer upgraded search engine marketing and online advertising.
Growth Pill DMer Settles With FTC
A Florida business and its owner, who marketed purported height-enhancing pills through the Internet and direct response radio and space will pay $375,000 to settle Federal Trade Commission charges that their advertising claims were deceptive.
Holiday prime-time for ROI-boosting email marketing: will your message get to the inbox?
ExactTarget's deliverability guru R.J. Talyor demystifies delivery factors for email success Have you ever wondered how ISPs decide which emails get to the inbox and which land in the spam folder? Talyor
Wendy’s Rolls Gift Card with Giveaways
Wendy's International rolled out its new gift card program last week amid fresh TV spots and giveaways.
Lowe’s Sends Gift-Card Buyers to the Movies
Lowe's Cos. is giving away movie tickets to shoppers who buy gift cards.
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week.
YouTube Strikes its First Mobile Distribution Deal with Verizon Wireless
Verizon Wireless is set to offer videos from YouTube.com to its V Cast Music service subscribers, the companies said yesterday.
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns.
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.
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