Month: June 2006
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Agencies
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower.
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Agencies
HBO Hypes Deadwood Through Street Theater
It isn’t everyday that you’ll find characters from the 19th century walking around town. In a move to get people talking about the new Deadwood series, HBO is taking to the streets in a viral promotion to build excitement around the show.
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Agencies
Mountain Dew Streetball Tour Gets Video Game Promo
A streetball tour presented by Mountain Dew will be the focus of the first-ever sports video game developed by Ubisoft.
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Marketing Arm Promotes Penman
The Marketing Arm has promoted Brad Penman to chief operating officer, a new post at the Dallas-based agency.
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News Briefs
ZIZZLE: a toy manufacturer behind the iZ device is on the hunt for a few good…DOMINO’S PIZZA: has been named the official pizza of the…
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Digital
Live from Chicago: Rough Times ahead for Web-only Merchants
Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray.
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The Funding of Adware
In several past articles, I have often compared Adware to Email, two highly lucrative areas of Internet marketing whose unfettered growth ultimately led it to the brink of collapse. Similar to the complaints against email marketing…
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360Solutions – Hotbar + 180Solutions
In March of this year Claria, originator and pioneer of the modern adware landscape, made the intriguing announcement that they planned to exit the adware business. They weren’t giving up tracking user behavior and serving…
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PenManShipMate
Perhaps it is the pending summer solstice, sans sassy lass girlfriend of mine that pushed me toward this impromptu penned prose. And no, after months yielding zero creative writing, I still do not have a single standard when it comes to mindless alliteration. I’ll fly to flashy south Florida and alliterate