Topic

Month: June 2006

  • CDW Sales Rise in May

    CDW Corp., the Vernon Hills IL-based catalog and online retailer of computers and other tech gear, said on Friday that May sales were $551.3 million, an 11.9% increase over sales for the same month in 2005.

  • Listline e-Newsletter 06/12/06

    Editorial Projects in Education Inc. has chosen Rickard List Marketing
    to manage the Education Week and Teacher Magazine lists, with 44,329 and
    9,384 subscribers, respectively. New selections for grade level and
    title are planned.

  • Data Woes: Setting a Foundation for Good Analytics

    In the last of this article series on interactive marketing, it seemed fitting to address one of the most common challenges that surfaces in post-project phases: your campaign wraps-up, you have tons of consumer data that needs to be translated, but you didn’t set the right foundation for good data analytics. Sound familiar? Join the club.

  • Agencies

    Lengthy Research Leads Disney to Global ‘Dreams’ Theme

    Disney Parks, which last week said that it was integrating the marketing of its entire portfolio of parks and resorts worldwide under one theme, spent many months conducting the consumer research that lead to the change, one of its largest undertakings ever.

  • Agencies

    PowerBar Launches Sweeps with Lance Armstrong

    As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars.

  • Agencies

    Consumers Vote for Oreo Idol

    Kraft Foods is reprising its Oreo & Milk Jingle Contest for a second year, but this time, consumers pick the winner.

  • NYC Forms Unified Marketing, Tourism Organization

    New York City is making a major move to ramp up its marketing, tourism and event efforts under a new plan to integrate three agencies into a unified organization.

  • Search Engine Marketing Continues Speedy Growth, Study

    The Search Engine Marketing (SEM) industry continues rapid growth as marketers adopt tools to increase the presence and visibility of Web sites online.

  • News Brief

    THE ASSOCIATION OF VOLLEYBALL PLAYERS: said that Southern California Toyota Dealers will

  • Digital

    Mobile Messaging: Applications and Implications

    Today’s mobile technologies offer more communication options and more consumer control–and more confusion.