Month: June 2006
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30 YEARS BEHIND THE TIMES?
I have read Tom Collins’ Makeover Maven in past issues of Direct, and while he’s made some valid points in certain columns, February’s is not one of them.
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Email
It Apparently Can Pay to Get Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization
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Email
Oh, It’s a Democratic Experiment; That Explains it
One reason commercial e-mailers struggle with Unspam CEO Matthew Prince
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Email
Stupid Media Watch: Utah Paper Does Registry PR
From Utah’s Deseret Morning News comes word that the state’s Parent Teacher Association has come out in support of the state’s misnamed “child protection” do not e-mail registry.
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Listline e-Newsletter 06/13/06
A list of political donors has been matched with data from Healthy
Directions LLC to assemble this new-to-market donor file. Nearly 19,000
names are available. -
Cover Girl Gets Product Placement in Young Adult Novel
In a rare product-placement deal, Cover Girl, the brand name, will appear in a young adult novel to be published in September.
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Jones Apparel Takes Top Award for Cause Marketing
A campaign to help overburdened K-12 teachers while burnishing the image and motivating the employees and customers of the Jones Apparel Group won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.
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Agencies
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet.