As part of its collection, the Forbes Gallery in New York City displays a bar of Titanic soap, which, according to the box copy, is “Guaranteed to sink!’ It’s doubtful too many visitors take umbrage with this product, although I can’t imagine the descendents of John Jacob Astor IV are in a rush to lather…
Looking for a hip collectible to show some love for the Man of Steel in honor of his new flick? Try a Superman Tag, a fundraiser started by the Christopher Reeve Foundation, to raise money and awareness for people living with paralysis.
McDonald's is rolling out a mega promotion behind Disney's much anticipated release Pirates of the Caribbean: Dead Man's Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald's 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.
Frito-Lay has promoted Jaya Kumar to CMO just days after President-CEO Al Carey took charge of the snacks giant.
The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.
Ocean Spray is sweetening up the Women's National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.
Mazda North American Operations has named David Klan as director of marketing for the company, effective Aug. 1.
MAJOR LEAGUE GAMING: has signed leading four-man Halo 2 video game team...
Victoria, BC, June 28, 2006: Neverblue Media Incorporated, a premier online marketing company, announced today the addition of Jason Scriven to its team of talented professionals. Scriven will lead Neverblue Media’s sales and...
Exitcution is all about how a company handles grow. Exitcution deals with not just how companies handle growth but whether they will continue to grow. It’s part strategy and a big part execution. With respect to those in the Internet...
