Day: May 25, 2006

• Listline e-Newsletter 05/25/06

  Several data card releases are pending for the new Next Generation list
  group. The first file available, Consumers on the Internet/ISP
  Subscribers, has more than 10.8 million names.

• Agencies

  Cadillac Wagers its Fast Cars on Xbox Racing Game

  Owners of an Xbox 360 car-racing game can now download free content that puts high performance vehicles from Cadillac on the racetrack.

• Agencies

  McDonald’s Tests Iced Coffee, Bakery Items

  Is it a bid against Dunkin’ Donuts? An effort to muscle in on Starbucks? McDonald’s is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast.

• Agencies

  Ben & Jerry’s Serves up Cone Contest, Sampling

  Ben & Jerry’s is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.

• Gamers’ Brand Loyalties Shift: Survey

  Video-game players are migrating from traditional forms of entertainment, including TV and movie theaters, to the small screen, a new survey has found. Gamers are leaving the theaters in favor of watching DVDs on their home theaters and listening to tunes on their MP3 players.

• News Briefs

  UNITED FEATURES SYNDICATE, INC.: is celebrating the 40th anniversary of its classic It’s the Great Pumpkin, Charlie Brown with an essay contest for Peanuts fans. Consumers can send in their worst Halloween stories (no longer than 600 words) via e-mail …

• Agencies

  Stalking the Red-Footed Booby

  Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.

• Agencies

  I Am Your Monkey, Walt Disney

  I’m just as cynical as the next gal. But let’s face it, when it comes to my kids, I’m as big a pile of manipulatable mush as you’ll ever find.

  My oldest son Jacob is three and half, and Danny is seven months. So naturally, my thoughts are turning to when they’ll be ready to go to Walt Disney World.

• Agencies

  High Concept, Low Impact

  The theater industry code for well-intentioned efforts that fall short is ” the director had a concept.” Westin Hotels and Resorts’ latest advertising campaign, titled ” This is how it should feel,” has a concept.

• Agencies

  You Can’t Get There From Here

  Remember, back when you had to go to the bookstore and actually buy a book about your vacation locale to plan your itinerary, rather than surf the Web?