May 24, 2006 - Page 2 of 3

Unilever Airs Laundry in NYC

Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.

Agencies

McDonald’s Launches World Cup Burger

McDonald’s will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup.

Agencies

Toyota, Lexus Team Up for Monday Night Football Promos

Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include

Heineken Names Alloy to Reach African Americans

Heineken USA Inc. has named Alloy Marketing & Promotions (AMP Agency) to develop and execute its promotional marketing programs targeting the African-American adult consumer. The new assignment takes effect immediately.

Online Retail Sales to Hit $211 Billion: Report

Just three years ago, online sales reached $100 billion. And this year, that number is expected to soar past $200 billion, according to a new study.

News Briefs

GAP INC.: plans to launch a new online footwear business through its e-commerce division Gap Inc. Direct. The new business, which will feature top fashion brands for women, men and children, will be available for the 2006 holiday season, the company …

Email

Ten Ways to Improve Your Landing Page

You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.

Agencies

Keep Your Copy Short and Sweet

People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

Agencies