Peter Beresford, chairman and CEO of McDonald's U.K. and division president of McDonald's Northern Europe, has joined the McDonald's global marketing department's senior management team to lead strategic global brand development. The appointment took effect yesterday.
Jose Cuervo International is out with new flavored premium tequilas.
Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.
One thing you say for marketers is that they are hardly satisfied with themselves. And that’s especially true when it comes to their customer data capabilities. In a recent survey by the CMO Council, 40% rated their systems as weak or worse.
The notorious criminal Willie Sutton once was asked why he robbed banks. “Because that’s where the money is,” he replied. Welcome to the 21st century, Willie. These days more and more of the money is online, and banks are embracing Web data analysis to secure their share of it.
The Federal Trade Commission is investigating XM Satellite Radio's marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.
Think Partnership Inc., a marketing services company based in Northbrook, IL, has acquired Web Diversity Ltd., a paid search and organic search engine marketing firm located in London.
Verizon Communications Inc. plans to lay off more than 1,660 telemarketers and close four call centers that it acquired in January from MCI, according to wire service reports. The job losses will be in Iowa, Texas and South Carolina.
1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched "Fresh Rewards," a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.
A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film's theme song for a bomb.
