Topic

Day: May 2, 2006

  • McDonald’s Revamps Marketing Department

    Peter Beresford, chairman and CEO of McDonald’s U.K. and division president of McDonald’s Northern Europe, has joined the McDonald’s global marketing department’s senior management team to lead strategic global brand development. The appointment took effect yesterday.

  • Agencies

    Jose Cuervo Samples its New Flavored Tequilas

    Jose Cuervo International is out with new flavored premium tequilas.

  • Agencies

    Marketers Suffer from a Metrics Deficiency: Survey

    Marketers want to the right thing when it comes to metrics. But their desire far outpaces their ability, judging by a new CMO Council survey.

  • Agencies

    Marketers Are Unhappy With their Data Systems

    One thing you say for marketers is that they are hardly satisfied with themselves. And that’s especially true when it comes to their customer data capabilities. In a recent survey by the CMO Council, 40% rated their systems as weak or worse.

  • Agencies

    Banks Turn to Online Analytics

    The notorious criminal Willie Sutton once was asked why he robbed banks. “Because that’s where the money is,” he replied. Welcome to the 21st century, Willie. These days more and more of the money is online, and banks are embracing Web data analysis to secure their share of it.

  • Agencies

    FTC Investigating XM Satellite Radio’s Marketing

    The Federal Trade Commission is investigating XM Satellite Radio’s marketing practices to see if it has violated the Can-Spam Act and/or the Telemarketing Sales Rule, the satellite radio company said in an official filing last week.

  • Think Partnership Acquires Search Engine Marketing Firm

    Think Partnership Inc., a marketing services company based in Northbrook, IL, has acquired Web Diversity Ltd., a paid search and organic search engine marketing firm located in London.

  • Verizon to Close Four Call Centers Acquired From MCI

    Verizon Communications Inc. plans to lay off more than 1,660 telemarketers and close four call centers that it acquired in January from MCI, according to wire service reports. The job losses will be in Iowa, Texas and South Carolina.

  • 1-800-Flowers.com Expands Loyalty Program

    1-800-Flowers.com Inc. has expanded its customer retention and loyalty programs. It has launched “Fresh Rewards,” a loyalty program operated by Loyalty Lab Inc., for managing shopper sign-ups, profile management and transaction records.

  • Agencies

    L.A. Cops Mistake M:I:III News Rack Promo for Bomb

    A Paramount Pictures promotion for the upcoming release of Mission: Impossible: III involving newspaper racks got off to a bang over the weekend, as police mistook a device attached to a rack that played the film’s theme song for a bomb.