Day: May 1, 2006
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Agencies
Newcastle Brown Ale Bows Music Blogger Contest
Newcastle Brown Ale is out with a contest that gives the winner tickets to a variety of music events and the assignment of reporting on a blog about each event.
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Hitting a High Note
Much as he’d like to be thought of as a “regular guy,” women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices of Fidelity Investments, when McCartney left a voice mail message for some 42,000 employees worldwide, telling them how pleased he was to be joining up with the company.
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From Boardroom to Bonanza
The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO), plus an MAA Globe and the PMA’s Super Reggie. The April 2005 integration of the then-new car went far beyond the challenge posed to the competing Trumpites. The real power was in what happened as the end credits began rolling.