2002 Revenue Up Slightly for Publicis Groupe’s First Half Revenue for Publicis Groupe SA increased 2.4% in the first half of 2002.
The Paris-based advertising consortium reported billings of $9.46 billion for the first half of 2002, a 28.8% increase over the $7.3 billion reported for the same period in 2001. Revenues were $1.15 billion compared to $1.12 billion, a 2.4% increase.
The agency won $126.8 million of net new business in the first quarter of the year, a figure lowered by the loss of the U.S. Saturn account in January. Nearly $682.9 million in new business were reported for the second quarter.
In the first half of 2002, Publicis acquired Gravitas, a Japanese relationship marketing agency; Johnston & Associates, an agency specializing in representing both the public and private sectors before the U.S. Congress and the Federal Government; Magnesium, a marketing services agency in Belgium; and Media Publics, a French agency specialized in incentive programs; Sales Story, a French relationship marketing agency; and France’s ECA 2, an events communication, firm. The three French acquisitions are part of Publicis Dialog in France.
The Publicis Worldwide agency doubled its Mexican market presence with the acquisition of advertising agency Arredondo/De Haro and the integration of design agency Artymana in July.
Following the close of the acquisition of Bcom3, Publicis Groupe will include, in addition to Publicis Worldwide, Saatchi & Saatchi Worldwide and Zenith Optimedia Group, the networks of Leo Burnett Worldwide, D’Arcy Worldwide, and the media agency Starcom MediaVest.
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