Tick mark and Cross mark icons on a simple scales.

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Tick mark and Cross mark icons on a simple scales.

Tick mark and Cross mark icons on a simple scales. 3d rendered. Isolated on white background.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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