Why Aren’t Childless Women Marketed to?

Posted on by Patty Odell

Childless women and marketing are like oil and water: They don’t mix and childless women are wondering why marketers don’t cater to them. So much so that organizations have cropped up that spotlight the unique perspectives of women without children regardless of cause, like NotMom.

marketing to childless womenIt appears that marketers don’t know how to talk to childless women, who spend 35% more on groceries than moms and they often spend lavishly on family member’s and friend’s children as if they were their own.

Some brands have stepped into the arena of childless women and marketing with great success, like Lands’ End and the Westin New York Grand Central hotel. Here’s what you need to know …

Related articles:

Past Unilever Campaigns Drove Move to End Stereotyping Women
Coors Light Takes Women Seriously (Finally!)
Bud Light Flip Flops on Equal Pay

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!