Childless women and marketing are like oil and water: They don’t mix and childless women are wondering why marketers don’t cater to them. So much so that organizations have cropped up that spotlight the unique perspectives of women without children regardless of cause, like NotMom.
It appears that marketers don’t know how to talk to childless women, who spend 35% more on groceries than moms and they often spend lavishly on family member’s and friend’s children as if they were their own.
Some brands have stepped into the arena of childless women and marketing with great success, like Lands’ End and the Westin New York Grand Central hotel. Here’s what you need to know …
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