Who is the DiGuido Smear Blogger?

Posted on by Chief Marketer Staff

The anonymous blogger smearing e-mail service provider Epsilon Interactive president Al DiGuido may not be some low-level employee who DiGuido fired, as one first would suspect.

The blogger, whose work can be seen at http://kingofemailmarketing.blogspot.com, is demonstrating a reasonably high level of knowledge about the inner workings of the industry.

The blogger launched his effort last week and announced it in an e-mail to Magilla Marketing and three other trade editors. The blogger pretends to be DiGuido writing under the pseudonym Pal Dodido bragging about becoming the King of E-mail Marketing. The blogger describes duping venture capitalists into buying into what is assumed to be Bigfoot Interactive, and duping analysts at Forrester and Jupiter into giving the e-mail service provider a high ranking.

The blogger also apparently knew the names of the venture capitalists behind Bigfoot Interactive, which was the name of DiGuido

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by admin

Chief Marketer Top Shops

×