This 100-year-young agency is in full “Centennial Start-up” mode, integrating a full-service office of Tribal to expand digital, mobile and social capabilities and launching the Co-founders Project to identify leaders within the company to come up with transformational ideas. Through Chase Sapphire’s Sundance Film Festival sponsorship, TracyLocke drove card-member engagement and brand advocacy by promoting the card’s unique access benefits through a host of wiz-bang promos. Michael Lovegrove is now chief creative officer across the entire agency.
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