This 100-year-young agency is in full “Centennial Start-up” mode, integrating a full-service office of Tribal to expand digital, mobile and social capabilities and launching the Co-founders Project to identify leaders within the company to come up with transformational ideas. Through Chase Sapphire’s Sundance Film Festival sponsorship, TracyLocke drove card-member engagement and brand advocacy by promoting the card’s unique access benefits through a host of wiz-bang promos. Michael Lovegrove is now chief creative officer across the entire agency.
Chief Marketer 200
Don Jagoda Associates Bottlerocket Marketing (a division of Brand Connections) Switch Mastermind Involvement Marketing Sync Marketing LLC Interactions Marketing The Mars Agency Geometry Global Index Promotions, Inc. Havas Street