Despite its far-away-sounding name, MARS is all about being near its clients—literally. Its retail consultants are based in the markets of clients’ key retailers, granting them access that benefits the agency’s other teams and efforts. The company’s creativity and boldness shines through in campaigns like the one touting the beauty benefits of OTC drug Allegra to CVS shoppers (eliminating stuffy noses and red eyes). It recently added a new VP of multicultural marketing to strengthen its consumer marketing capabilities.
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