DRAFTFCB
- Core 1: Shopper Marketing
- Core 2: Retail (in-store) Marketing
Clients Include: Coca-Cola, Del Monte, Kmart, MilkPEP, Taco Bell-
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Recognized for CPG, retail and digital work, Draftfcb had its most creatively awarded year ever: Cannes Lions, Reggies, Effies, Pro Awards and POPAIs. A Global Marketing Study provides new actionable insights in shopping decisions. A new award-winning design team opened shop in SOHO, NY, for high-end packaging, branding and environmental designs. It established DFCBX (formerly 361 Experiential) to add social to all events.
